001 / Pay-Per-Lead Growth

You pay for leads.
Not promises.

No retainers. No monthly fees.
We build everything — funnels, ads, video, copy, integrations & reporting — and you pay a fixed fee for every qualified lead that lands in your CRM.

Most agencies charge
whether they deliver
or not.

The traditional agency model puts all the risk on you. You pay a monthly retainer upfront — £2,000, £3,000, sometimes £5,000 — and hope leads follow.

Sometimes they do. Often they don't. Either way, the invoice comes.

SurgeFlow is built differently. Our model only works if yours does. We only get paid when leads land in your CRM — so we're obsessive about performance.

  • Monthly retainers with zero performance guarantee
  • You carry 100% of the financial risk
  • Agencies hide behind "it takes time to optimise"
  • No alignment between agency success and your success
  • Mediocre results get dressed up in PowerPoint decks

No retainer. No risk.
Quality first.

Most agencies lock you into a monthly retainer — £2k, £3k, £5k — before a single lead arrives. With SurgeFlow, that money stays in your pocket. Reinvest it into marketing. Scale faster. We only earn when we deliver.

The problem with pay-per-lead

Volume over quality

If an agency charges you per lead but also controls your ad spend, they're incentivised to generate the cheapest leads possible to protect their margins. That means lower quality. Junk leads. Wasted time on your end.

Agency prioritises volume · Quality drops · You waste time on bad leads

vs

The SurgeFlow model

Fixed fee. Quality obsessed.

Your ad spend goes directly to Meta — we never touch it. Our fixed lead fee is agreed upfront, so we have zero incentive to chase cheap leads. Instead, we use AI-driven targeting and deep reasoning messaging to find your ideal customer. Better quality. Higher conversion. Real revenue.

You control ad spend · We focus on quality · Fee agreed upfront · Zero leads = zero fee

How the money works — two completely separate costs
Your ad budget £50/day Paid direct to Meta You control this entirely
Our lead fee Fixed / agreed Per qualified lead Agreed at pilot stage · Separate from ad spend
Zero leads? £0 Zero fee to us We don't earn until you get results

Traditional agency

£3,000

Monthly retainer

With SurgeFlow

£0

Upfront retainer

You reinvest

£3,000+

Back into marketing & growth

Prove it. Perfect it.
Then scale it.

We don't dump 100 leads on you and call it a win. We start small at £50/day, obsess over lead quality and conversion rates, then scale your spend only when the numbers prove it works. This is how you build a lead engine — not a lead lottery.

The scaling journey — quality drives every decision
Phase 1 · Pilot £50/day 1–2 leads/day Test messaging, audiences & quality
Phase 2 · Validate £100/day 3–5 leads/day Quality confirmed → double down
Phase 3 · Grow £150/day 5–8 leads/day Conversion rates holding → push further
Phase 4 · Scale £200+/day 10+ leads/day Full-throttle lead engine running

It's not about getting the most leads for the least money.

It's about asking: how much is your ideal customer worth? We use AI-driven targeting and deep reasoning messaging to find exactly the right people. Our typical CPL is £20–£30 — but the leads convert, because quality is the priority. When conversion rates hold, we scale. When they don't, we optimise. You never waste budget chasing volume.

Three steps.
One simple model.

Step 01

We build everything

Funnels, ad creatives, video content, copy, CRM integrations, tracking and reporting. A full campaign operation — built entirely by us. You don't lift a finger.

Step 02

Leads flow to your CRM

Qualified prospects land directly in your pipeline. Real names, real contact details, real intent. We handle all targeting, creative testing, and ongoing optimisation as your ad budget runs.

Step 03

You pay per lead delivered

For every qualified lead we deliver, you pay our fixed lead fee. No lead, no fee — ever. Your ad spend goes to Meta. Our fee comes to us. Two separate lines. Complete transparency.

We build everything.
You just close.

From creative to conversion — every component of your lead generation engine is built, run, and optimised by SurgeFlow.

Video Ad Production

Scroll-stopping creatives written, produced and edited for performance.

Landing Pages & Funnels

High-converting lead capture pages built and tested for your vertical.

Ad Creative & Copy

Every static, carousel, and headline written to convert cold traffic.

Campaign Management

Daily management across Facebook and Instagram with active A/B testing.

CRM Integration

Leads pipe directly to your system — no manual work, no CSV exports.

Research & Targeting

Deep audience and competitor research before a single £ of ad spend.

Analytics & Reporting

Live dashboards and weekly reporting so you always know what's working.

Ongoing Optimisation

We never stop testing. Volume and quality improve continuously over time.

Three sectors.
Proven results.

We work exclusively with established businesses doing £1M+ revenue who want more qualified leads without more risk.

Ideal fit: £3–5M revenue businesses ready to scale lead volume fast.

Vertical 01

Commercial Funding Partners

Brokers and lenders who need a consistent flow of qualified business finance enquiries — companies actively seeking capital, fast.

Vertical 02

Personal Injury Legal

Law firms and claims management companies who need high-intent claimants across road traffic, workplace, and public liability cases.

Vertical 03

Wealth Recovery Solicitors

Solicitors pursuing scam and investment fraud claims who need verified victims with provable losses and genuine recovery potential.

Real campaigns.
Real leads.

20 deals in underwriting in 8 days — staggering performance
£100k from 1 Facebook lead
£10k commission from one lead
£1,500 fee from a single Meta lead
Small batch, huge results — £6,250 closed from 15 leads
36 leads, high value deal close, quality leads
3 deals funded in two weeks
Two deals funding today with decent commissions
10k net fee deal from Swoop
Client scaling up and recruiting to handle lead volume

Real clients.
Real results.

The team behind
your growth.

Harry Hayward

Harry Hayward

Co-Founder · Performance Marketing

6+ years building growth engines across e-commerce, renewable energy, claims management, corporate training, and financial services. £6M+ in managed ad spend. Multiple case studies surpassing £100k/month in added revenue for partners.

£6M+

Ad spend managed

6+

Years in performance

£100k+

Monthly revenue added

Kieran Rai

Kieran Rai

Co-Founder · AI & Strategy

Nearly a decade at a major US asset manager, excelling in high-ticket enterprise sales, strategic partnerships, and billion-dollar asset raises. Now applying AI and deep reasoning to revolutionise how leads are generated and qualified.

10yr

Enterprise sales

£1B+

Asset raises led

AI

Powered targeting

£0

Upfront retainer

0

Setup fees

£0+

Min daily ad spend (yours)

0%

Built & managed for you

We don't stop
at the lead.
We help you close.

Most agencies hand you a spreadsheet and disappear. We track every lead through to conversion. If your close rate drops, we fix the funnel. If it holds, we scale. Our job isn't done when the lead arrives — it's done when the revenue lands.

Stage 01

Generate

Qualified leads flow into your CRM. We track volume, cost per lead, and lead quality from day one.

Stage 02

Convert

We go straight to conversion rates. How many leads become calls? How many calls become deals? We optimise the full journey — not just the top of funnel.

Stage 03

Scale

When conversion rates hold, we scale. If you can perform in sales, we can scale you. That's the deal.

Commercial structures
that adapt to you.

Every pilot starts with a fixed lead fee. Once we've proven quality and you've proven you can close, we move to a commercial model that aligns both sides for long-term growth. We want to work with the best — and we need to see that before we invest further.

Option 01

Continue Fixed Lead Fee

Same model, same clarity. Fixed fee per lead with no surprises. Scale spend as conversion rates hold.

Option 02

Tiered Lead Fee + Commission

Lower per-lead cost as volume grows, with a commission on closed deals. We share the upside together.

Option 03

Commission Only

Zero lead fee. We earn purely on revenue you close. Maximum alignment — we only win when you win big.

Option 04

We Co-Invest

We invest in ad spend and growth alongside you. Shared risk. Shared reward. Reserved for top-performing partners.

Our structures are adaptable. Our standards aren't.

We want to work with businesses that close. If you can convert leads into revenue, we will build the engine to scale you. The pilot proves it. The commercial model rewards it.

Real partners.
Real revenue.

Commercial Funding

Rise Funding

£1.4M

Approved funding in 2–3 months. Spending £100/day, on track to scale to £300/day.

£100/day → scaling to £300/day

Legal

Menelsons Solicitors

£100k–£500k

Signed cases per month. Consistent high-value pipeline from paid social.

Monthly signed case value

Legal

Balfour+Manson

£25k/mo

Additional cases per month generated through targeted paid campaigns.

Additional monthly revenue

Commercial Funding

Swoop Funding

£6k

Closed in the first week of working together. Fast proof of concept.

Revenue in week one

Commercial Pipeline

Evsy

£0 → £2M

Commercial pipeline built from zero to £2M in just 2 months.

Pipeline built in 2 months

Insurance / AI

Warranty Insider

100s

Hundreds of warranty leads delivered plus reactivating old data leads using AI.

Leads + AI data reactivation

Low risk.
Fast proof.
Scale when ready.

We don't ask you to commit to a long contract. Start with a pilot at just £50/day ad spend — we build and launch everything, you watch qualified leads arrive in your CRM. When lead quality and conversion rates prove it works, we scale together.

The model forces us to perform. We only earn our fixed lead fee when we deliver. Zero leads means zero fee to us. Your retainer savings go straight back into marketing — compounding your growth instead of funding someone else's overheads.

Pilot terms

  • £50/day ad spend — paid direct to Meta, controlled by you
  • Full campaign built from scratch — ads, video, funnels, copy
  • CRM integration — leads arrive automatically
  • Live reporting dashboard from day one
  • Fixed lead fee agreed upfront — no surprises
  • We optimise for quality first, then scale spend together
  • No retainer. No setup cost. No long-term contract.

The goal

Prove quality. Then scale.

Start at £50/day → validate lead quality → scale to £100, £150, £200+/day. Every increase is driven by proven conversion rates. You never spend more until the numbers say you should.

Apply for a Pilot →

Ready to pay
for results
not promises?

Book Your Strategy Call

Free · 30 minutes · No obligation