001 / Pay-Per-Lead Growth
No retainers. No monthly fees.
We build everything — funnels, ads, video, copy, integrations & reporting — and you pay a fixed fee for every qualified lead that lands in your CRM.
002 / The Problem
The traditional agency model puts all the risk on you. You pay a monthly retainer upfront — £2,000, £3,000, sometimes £5,000 — and hope leads follow.
Sometimes they do. Often they don't. Either way, the invoice comes.
SurgeFlow is built differently. Our model only works if yours does. We only get paid when leads land in your CRM — so we're obsessive about performance.
003 / Why This Model Works
Most agencies lock you into a monthly retainer — £2k, £3k, £5k — before a single lead arrives. With SurgeFlow, that money stays in your pocket. Reinvest it into marketing. Scale faster. We only earn when we deliver.
The problem with pay-per-lead
If an agency charges you per lead but also controls your ad spend, they're incentivised to generate the cheapest leads possible to protect their margins. That means lower quality. Junk leads. Wasted time on your end.
Agency prioritises volume · Quality drops · You waste time on bad leads
The SurgeFlow model
Your ad spend goes directly to Meta — we never touch it. Our fixed lead fee is agreed upfront, so we have zero incentive to chase cheap leads. Instead, we use AI-driven targeting and deep reasoning messaging to find your ideal customer. Better quality. Higher conversion. Real revenue.
You control ad spend · We focus on quality · Fee agreed upfront · Zero leads = zero fee
Traditional agency
£3,000
Monthly retainer
With SurgeFlow
£0
Upfront retainer
You reinvest
£3,000+
Back into marketing & growth
003b / Quality First, Then Scale
We don't dump 100 leads on you and call it a win. We start small at £50/day, obsess over lead quality and conversion rates, then scale your spend only when the numbers prove it works. This is how you build a lead engine — not a lead lottery.
It's not about getting the most leads for the least money.
It's about asking: how much is your ideal customer worth? We use AI-driven targeting and deep reasoning messaging to find exactly the right people. Our typical CPL is £20–£30 — but the leads convert, because quality is the priority. When conversion rates hold, we scale. When they don't, we optimise. You never waste budget chasing volume.
004 / The Process
Step 01
Funnels, ad creatives, video content, copy, CRM integrations, tracking and reporting. A full campaign operation — built entirely by us. You don't lift a finger.
Step 02
Qualified prospects land directly in your pipeline. Real names, real contact details, real intent. We handle all targeting, creative testing, and ongoing optimisation as your ad budget runs.
Step 03
For every qualified lead we deliver, you pay our fixed lead fee. No lead, no fee — ever. Your ad spend goes to Meta. Our fee comes to us. Two separate lines. Complete transparency.
005 / Fully Done-For-You
From creative to conversion — every component of your lead generation engine is built, run, and optimised by SurgeFlow.
Scroll-stopping creatives written, produced and edited for performance.
High-converting lead capture pages built and tested for your vertical.
Every static, carousel, and headline written to convert cold traffic.
Daily management across Facebook and Instagram with active A/B testing.
Leads pipe directly to your system — no manual work, no CSV exports.
Deep audience and competitor research before a single £ of ad spend.
Live dashboards and weekly reporting so you always know what's working.
We never stop testing. Volume and quality improve continuously over time.
006 / Who We Work With
We work exclusively with established businesses doing £1M+ revenue who want more qualified leads without more risk.
Ideal fit: £3–5M revenue businesses ready to scale lead volume fast.
Vertical 01
Brokers and lenders who need a consistent flow of qualified business finance enquiries — companies actively seeking capital, fast.
Vertical 02
Law firms and claims management companies who need high-intent claimants across road traffic, workplace, and public liability cases.
Vertical 03
Solicitors pursuing scam and investment fraud claims who need verified victims with provable losses and genuine recovery potential.
007 / Results & Work
008 / Hear From Our Clients
More Client Stories
009 / Who We Are
Co-Founder · Performance Marketing
6+ years building growth engines across e-commerce, renewable energy, claims management, corporate training, and financial services. £6M+ in managed ad spend. Multiple case studies surpassing £100k/month in added revenue for partners.
£6M+
Ad spend managed
6+
Years in performance
£100k+
Monthly revenue added
Co-Founder · AI & Strategy
Nearly a decade at a major US asset manager, excelling in high-ticket enterprise sales, strategic partnerships, and billion-dollar asset raises. Now applying AI and deep reasoning to revolutionise how leads are generated and qualified.
10yr
Enterprise sales
£1B+
Asset raises led
AI
Powered targeting
Upfront retainer
Setup fees
Min daily ad spend (yours)
Built & managed for you
010 / Beyond Leads
Most agencies hand you a spreadsheet and disappear. We track every lead through to conversion. If your close rate drops, we fix the funnel. If it holds, we scale. Our job isn't done when the lead arrives — it's done when the revenue lands.
Stage 01
Qualified leads flow into your CRM. We track volume, cost per lead, and lead quality from day one.
Stage 02
We go straight to conversion rates. How many leads become calls? How many calls become deals? We optimise the full journey — not just the top of funnel.
Stage 03
When conversion rates hold, we scale. If you can perform in sales, we can scale you. That's the deal.
011 / After The Pilot
Every pilot starts with a fixed lead fee. Once we've proven quality and you've proven you can close, we move to a commercial model that aligns both sides for long-term growth. We want to work with the best — and we need to see that before we invest further.
Option 01
Same model, same clarity. Fixed fee per lead with no surprises. Scale spend as conversion rates hold.
Option 02
Lower per-lead cost as volume grows, with a commission on closed deals. We share the upside together.
Option 03
Zero lead fee. We earn purely on revenue you close. Maximum alignment — we only win when you win big.
Option 04
We invest in ad spend and growth alongside you. Shared risk. Shared reward. Reserved for top-performing partners.
Our structures are adaptable. Our standards aren't.
We want to work with businesses that close. If you can convert leads into revenue, we will build the engine to scale you. The pilot proves it. The commercial model rewards it.
012 / Case Studies
Commercial Funding
£1.4M
Approved funding in 2–3 months. Spending £100/day, on track to scale to £300/day.
£100/day → scaling to £300/day
Legal
£100k–£500k
Signed cases per month. Consistent high-value pipeline from paid social.
Monthly signed case value
Legal
£25k/mo
Additional cases per month generated through targeted paid campaigns.
Additional monthly revenue
Commercial Funding
£6k
Closed in the first week of working together. Fast proof of concept.
Revenue in week one
Commercial Pipeline
£0 → £2M
Commercial pipeline built from zero to £2M in just 2 months.
Pipeline built in 2 months
Insurance / AI
100s
Hundreds of warranty leads delivered plus reactivating old data leads using AI.
Leads + AI data reactivation
009 / Start With a Pilot
We don't ask you to commit to a long contract. Start with a pilot at just £50/day ad spend — we build and launch everything, you watch qualified leads arrive in your CRM. When lead quality and conversion rates prove it works, we scale together.
The model forces us to perform. We only earn our fixed lead fee when we deliver. Zero leads means zero fee to us. Your retainer savings go straight back into marketing — compounding your growth instead of funding someone else's overheads.
Pilot terms
The goal
Prove quality. Then scale.
Start at £50/day → validate lead quality → scale to £100, £150, £200+/day. Every increase is driven by proven conversion rates. You never spend more until the numbers say you should.
Free · 30 minutes · No obligation